Terms of Service

Last updated: June 17, 2026

1. Acceptance of Terms

Welcome to Lifto ("Lifto," "Company," "we," "us," or "our"). These Terms of Service ("Terms") govern your access to and use of our website, web application, software, hosting services, artificial intelligence features, integrations, content generation tools, analytics, social media publishing tools, and related services (collectively, the "Services").

By creating an account, accessing, or using the Services, you agree to be legally bound by these Terms. If you do not agree, you may not access or use the Services.

You represent that you are at least eighteen (18) years old and have authority to enter into these Terms. If you use the Services on behalf of a business, you represent that you have authority to bind that business.

2. Description of Services

Lifto provides software and marketing tools for home service businesses and other service professionals. Services may include:

  • AI-generated websites
  • Website hosting
  • Website editing tools
  • Landing pages
  • Search engine optimization tools
  • Google Business Profile integrations
  • Social media publishing tools
  • AI-generated content tools
  • Analytics and reporting
  • Lead management tools
  • CRM functionality
  • Team management features
  • QR code generation
  • SMS and communication tools
  • Third-party integrations

Features may be added, removed, modified, suspended, or discontinued at any time without liability.

3. Customer Responsibilities

You agree that:

  • Information provided to Lifto is accurate, current, and complete.
  • You are responsible for maintaining account security.
  • You are responsible for all activity under your account.
  • You are responsible for maintaining access to connected third-party accounts.
  • Delays caused by your failure to provide information, approvals, content, or account access shall not create refund obligations.
  • You are solely responsible for your business operations, advertising, marketing activities, and legal compliance.

4. Subscription Plans, Billing & Payments

Certain Services require payment of subscription fees. By subscribing:

  • You authorize recurring charges to your selected payment method.
  • Subscription fees are billed in advance.
  • Monthly and annual subscriptions automatically renew unless cancelled.
  • All fees are non-refundable except where required by law.
  • Lifto may change pricing upon thirty (30) days' notice.
  • Failed payments may result in suspension or termination of Services.

Lifto may use third-party payment processors including Stripe and other providers.

5. Free Trials

Any free trial automatically converts into a paid subscription unless cancelled before the trial period ends. You are responsible for monitoring your trial period and cancelling before renewal if desired.

6. Ownership, Intellectual Property & Website License

6.1 Customer Content

You retain ownership of business information, logos, photographs, videos, reviews, written content, and other materials supplied by you.

You grant Lifto a worldwide, royalty-free license to host, process, display, publish, modify, transmit, and use such content solely for providing the Services.

6.2 Lifto Property

Lifto retains exclusive ownership of all software, source code, AI systems, website templates, frameworks, themes, designs, backend systems, databases, automations, hosting infrastructure, analytics systems, and proprietary technology.

6.3 Website License

Websites generated through Lifto are licensed, not sold. While your subscription is active, Lifto grants you a limited, revocable, non-exclusive, non-transferable license to use your generated website.

You may not copy, clone, export, resell, reverse engineer, or recreate any Lifto website, template, structure, codebase, or proprietary functionality.

Upon cancellation, termination, or non-payment, website hosting and related functionality may be suspended or removed. Lifto is not obligated to provide source code, templates, exports, website transfers, or backend access.

7. AI-Generated Content Disclaimer

Lifto may use artificial intelligence technologies to generate website copy, social media captions, project descriptions, SEO suggestions, and other content.

AI-generated content may contain errors, inaccuracies, omissions, outdated information, incorrect factual statements, or biased content. You are solely responsible for reviewing, editing, verifying, and approving all AI-generated content before publication.

Lifto does not guarantee the accuracy, completeness, legality, originality, or suitability of AI-generated content.

8. SEO, Marketing & Lead Generation Disclaimer

Lifto provides tools designed to assist with marketing activities. Lifto does not guarantee:

  • Search engine rankings
  • Google Business Profile rankings
  • Website traffic
  • Lead generation
  • Customer acquisition
  • Revenue increases
  • Business growth
  • Conversion rates
  • Social media engagement
  • Advertising performance

Marketing outcomes vary by market, competition, budget, business reputation, customer demand, and external factors outside Lifto's control.

9. Accessibility & ADA Compliance

Lifto does not represent or warrant that any website, design, content, AI-generated content, template, feature, or functionality complies with the Americans with Disabilities Act, WCAG guidelines, state accessibility laws, consumer protection laws, or similar accessibility regulations.

You are solely responsible for determining whether your website complies with applicable accessibility laws.

You agree to defend, indemnify, and hold harmless Lifto from any accessibility-related claims, lawsuits, investigations, demand letters, penalties, costs, or damages.

10. Third-Party Services

The Services may integrate with or rely upon third-party providers including Google, Google Business Profile, Meta, Facebook, Instagram, LinkedIn, Stripe, OpenAI, Anthropic, Twilio, Supabase, Vercel, and other providers.

Lifto is not responsible for service interruptions, API changes, account suspensions, platform restrictions, data loss, pricing changes, security incidents, or availability issues caused by third-party providers.

11. Acceptable Use

You agree not to use the Services to:

  • Violate any applicable law, regulation, or governmental requirement.
  • Infringe upon intellectual property rights.
  • Publish defamatory, misleading, fraudulent, deceptive, abusive, obscene, hateful, or unlawful content.
  • Distribute malware, viruses, harmful code, or malicious software.
  • Engage in phishing, spam, or unauthorized marketing activities.
  • Attempt unauthorized access to any account, system, network, or data.
  • Scrape, harvest, copy, or extract data from the Services.
  • Reverse engineer, decompile, disassemble, or attempt to discover source code.
  • Interfere with the operation, performance, security, or integrity of the Services.
  • Use the Services for illegal, deceptive, or unethical business activities.

Lifto may suspend or terminate accounts that violate this section without notice.

12. Social Media Publishing Authorization

By connecting social media accounts to Lifto, you authorize Lifto to publish content on your behalf only when you initiate, schedule, approve, or authorize publication.

You remain solely responsible for all published content. Lifto is not responsible for platform penalties, suspensions, restrictions, removals, or account terminations.

You may disconnect social media accounts at any time.

12.1 Lead SMS Alerts Program

Lifto offers an optional automated transactional messaging program called Lead SMS Alerts. When enabled, Lead SMS Alerts notify an authorized Lifto business user when their business receives a new website lead. Lead SMS Alerts are intended for account and lead notifications and are not promotional messages.

An authorized business owner or staff member may enroll through Company Settings within the authenticated Lifto application. To enroll, the user enters the mobile phone number authorized to receive new-lead notifications and affirmatively enables the consent control labeled "I agree to receive Lead SMS Alerts."

The Lead SMS Alerts consent control is not enabled by default. Consent to receive Lead SMS Alerts is optional and is not required as a condition of purchasing, subscribing to, or using Lifto.

Lead SMS Alerts may include limited information about a prospective customer, such as the customer's name, requested service, and a secure link to view additional lead details within the Lifto dashboard.

Message frequency varies based on the number of website leads received by the business. Businesses that receive more leads may receive more messages. Message and data rates may apply.

Reply STOP to opt out of Lead SMS Alerts. After an opt-out request, Lifto will disable Lead SMS Alerts for the applicable mobile number and will not send additional Lead SMS Alerts unless an authorized user later provides consent and explicitly re-enables the feature.

For assistance contact Lifto at support@liftohq.com.

Replying START may remove a carrier-level messaging block, but it will not automatically re-enable Lead SMS Alerts within Lifto. An authorized user must explicitly re-enable Lead SMS Alerts through Company Settings before alerts resume.

Mobile phone numbers, SMS opt-in information, and messaging consent will not be sold, rented, or shared with third parties, affiliates, or lead generators for their marketing or promotional purposes.

Lifto may disclose mobile information to telecommunications providers, messaging providers, hosting providers, security providers, and other service providers solely as necessary to operate, secure, support, and deliver Lead SMS Alerts. These providers are not authorized to use mobile information or messaging consent for their own marketing or promotional purposes.

Wireless carriers are not responsible for delayed or undelivered messages. Message availability and delivery may be affected by carrier availability, carrier filtering, device settings, network conditions, and other circumstances outside Lifto's control.

Additional information about Lifto's collection, use, and protection of mobile information is available in our Privacy Policy.

13. Website Hosting & Domains

Lifto may provide website hosting, domain connections, SSL certificates, subdomains, and related website services.

  • Subdomain availability is not guaranteed.
  • Domain ownership remains subject to the applicable registrar.
  • Website uptime is not guaranteed.
  • Maintenance windows, upgrades, outages, and interruptions may occur.
  • Lifto may suspend websites that violate these Terms.

You are solely responsible for maintaining ownership and renewal of any custom domain you register through a third party. Lifto is not liable for domain expirations, DNS issues, registrar actions, or domain transfer disputes.

14. Data Retention & Backups

Although Lifto may perform backups, you remain solely responsible for maintaining independent backups of any content, data, customer information, media, documents, or business records stored within the Services.

Lifto does not guarantee data preservation, backup availability, recovery of deleted content, or recovery following account termination.

Upon cancellation, termination, or prolonged inactivity, Lifto may delete data and content without liability.

15. Chargebacks & Payment Disputes

You agree to contact Lifto and provide an opportunity to resolve any billing dispute before initiating a chargeback or payment reversal.

Dissatisfaction relating to search rankings, website traffic, lead generation, social media performance, marketing results, AI-generated content, or business performance shall not constitute grounds for a chargeback.

If a chargeback or payment dispute is initiated, Lifto may immediately suspend access to the Services. You agree to reimburse Lifto for chargeback fees, collection expenses, attorney fees, administrative costs, and related expenses.

16. User Content Responsibility

You are solely responsible for all content published, uploaded, stored, generated, displayed, or distributed through the Services.

You represent and warrant that:

  • You own or have permission to use such content.
  • Your content does not violate any law.
  • Your content does not infringe any intellectual property rights.
  • Your content does not contain false, deceptive, or misleading claims.

Lifto may remove content that it believes violates these Terms or applicable law.

17. DMCA & Copyright Complaints

Lifto respects intellectual property rights and may remove content alleged to infringe copyrights, trademarks, or other proprietary rights.

Lifto reserves the right to suspend or terminate repeat infringers.

Copyright complaints may be submitted to support@liftohq.com.

18. Disclaimer of Warranties

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE MAXIMUM EXTENT PERMITTED BY LAW, LIFTO DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, RELIABILITY, AVAILABILITY, AND SECURITY.

LIFTO DOES NOT WARRANT THAT SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR THAT RESULTS WILL MEET YOUR EXPECTATIONS.

YOUR USE OF THE SERVICES IS AT YOUR SOLE RISK.

19. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, LIFTO SHALL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOST REVENUE, LOST BUSINESS OPPORTUNITIES, LOSS OF DATA, OR LOSS OF GOODWILL.

IN NO EVENT SHALL LIFTO'S TOTAL AGGREGATE LIABILITY EXCEED THE GREATER OF: (A) ONE HUNDRED DOLLARS ($100 USD); OR (B) THE TOTAL FEES PAID BY YOU TO LIFTO DURING THE SIXTY (60) DAYS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

20. Indemnification

You agree to defend, indemnify, and hold harmless Lifto, its affiliates, officers, directors, employees, contractors, agents, successors, and assigns from any claims, demands, damages, liabilities, judgments, settlements, costs, losses, and expenses, including reasonable attorneys' fees, arising from:

  • Your use of the Services
  • Your violation of these Terms
  • Your content
  • Your business operations
  • Your advertising or marketing activities
  • Intellectual property claims
  • Accessibility claims
  • Regulatory investigations
  • Social media content
  • Connected third-party accounts

21. Termination

Lifto may suspend, restrict, or terminate access to the Services at any time for violation of these Terms, fraudulent activity, abuse, security concerns, non-payment, or legal requirements.

Termination may occur with or without notice. Termination does not relieve you of outstanding payment obligations.

22. Force Majeure

Lifto shall not be liable for delays, interruptions, failures, or damages resulting from events beyond its reasonable control, including natural disasters, power outages, internet failures, government actions, labor disputes, cyberattacks, third-party service outages, acts of war, or pandemics.

23. Dispute Resolution & Arbitration

Any dispute arising from or relating to these Terms or the Services shall be resolved exclusively through binding arbitration administered by the American Arbitration Association.

Arbitration shall occur in Wilmington, Delaware, unless otherwise required by law. You waive jury trial rights and participation in class actions or representative actions.

Claims qualifying for small claims court may be pursued in the appropriate court.

24. Governing Law

These Terms shall be governed by the laws of the State of Delaware, without regard to conflict of law principles.

25. Severability

If any provision of these Terms is determined to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.

26. Entire Agreement

These Terms, together with Lifto's Privacy Policy and any additional policies incorporated by reference, constitute the complete agreement between you and Lifto regarding the Services.

27. Contact Information