How Lifto
Started
Lifto was founded in Newport Beach, CA after watching a recurring problem play out across the trades: skilled home service contractors — plumbers, electricians, HVAC technicians, roofers, and landscapers — were losing jobs to less-qualified competitors simply because they lacked a professional online presence.
The marketing tools that worked were built for enterprise companies with dedicated teams and five-figure budgets. For a solo plumber or a small electrical crew, getting found on Google, managing reviews, and booking jobs online felt completely out of reach.
So we built Lifto — an all-in-one digital marketing platform built exclusively for home service businesses. We give contractors a professional website, local SEO tools, online booking, and AI-powered content so they can generate more leads and grow without hiring an agency.
To make professional digital marketing accessible to every home service business in America — regardless of budget or technical expertise.
- AI-powered websites for contractors
- Local SEO & Google Business optimization
- Online booking & lead capture
- Review management & reputation growth
What We Believe
Our values guide every decision we make.
Customer First
Every feature, every decision starts with 'How does this help service pros succeed?'
Move Fast
We ship weekly, learn constantly, and iterate quickly based on real feedback.
Win Together
We lift each other up. When our customers win, we all win.
Think Big
We're building the future of service business software. Dream big, then execute.
