Our Story
Lifto was born out of frustration. Our founders watched as skilled tradespeople — plumbers, electricians, HVAC techs — lost business to competitors with better websites and stronger online presence.
These weren't better service providers. They just had better marketing. And the tools to compete? They were either too expensive or too complicated for busy business owners to manage.
So we built Lifto. An all-in-one platform that gives every service professional the power to get found online, book more jobs, and grow their business — in minutes, not months.
Our Mission
To level the playing field for service businesses by making world-class digital marketing accessible, affordable, and effortless.
Our Goal
1 Million Service Pros
Growth
2x YoY
What We Believe
Our values guide every decision we make.
Customer First
Every feature, every decision starts with 'How does this help service pros succeed?'
Move Fast
We ship weekly, learn constantly, and iterate quickly based on real feedback.
Win Together
We lift each other up. When our customers win, we all win.
Think Big
We're building the future of service business software. Dream big, then execute.
